It’s questions like these that help businesses identify who they are: who they are to the customer, who they are to their employees, and who they are to their OEM partners.
Your WHY represents the reason you do what you do. You don’t just sell cars, you help people find their dream vehicles in reality. “You put dreams in driveways.”
Customers may or may not know exactly what your core values are, but they should feel them.
Return business and referrals are generated through an atmosphere, not just a single person. If you rely on your rockstars to do the job alone, you’re risking the dealership’s success when they leave for employment elsewhere.
© Banyan Coaching