Learn how to have more effective conversations, even with customers that are looking for vehicles we no longer have or are out of stock. While we cover the basics, this training is largely focused on the soft skills and frameworks needed to handle difficult calls that result in NO APPOINTMENT:
The big misconception about Building Rapport is that we have to find common ground. (Guy is wearing a Blackhawks Jersey) “Hey I love the Blackhawks too!” While this method can produce some fruit, we’d like to plant the entire tree. This is done through a dialogue pathway called ICE that is easy to remember and perform as soon as they meet their next customer.
In order to get passed the old “Dealerships find something wrong, charge too much, and aren’t any better than the local mechanic” stereotype, we have to get creative. Outside of using The Force, we have to influence them to think differently.
This is why Banyan created REV, a dialogue framework meant to provide service advisors an impactful, step-by-step guide to influencing the customer. Service advisors will be more confident in their proposal, and customers will be much more likely to take the next step. So REV your service engines and boost your ASR percentages!
© Banyan Coaching